📘 Performance Marketing

Duration: 70 Hours | Hybrid Mode | Max 15 Students Per Batch

 

 Overview

Performance Marketing is an advanced digital marketing strategy focused on measurable results such as leads, sales, conversions, and return on investment (ROI).

Unlike traditional marketing, performance marketing is data-driven and outcome-oriented. Businesses rely on performance marketers to optimize paid campaigns and maximize returns.

This 70-hour structured training program focuses on campaign strategy, audience targeting, conversion tracking, budget optimization, and ROI improvement techniques.

The course prepares students for roles such as:

• Performance Marketing Executive
• Media Buying Executive
• Paid Campaign Strategist
• Growth Marketing Executive
• Digital Advertising Specialist

With companies increasingly focusing on measurable marketing outcomes, performance marketing professionals are in strong demand.

 

 Key Features

✔ 70 Hours Advanced Performance Training
✔ Hybrid Learning (Offline + Online Support)
✔ Maximum 15 Students Per Batch
✔ Campaign Strategy & Funnel Planning
✔ Conversion Tracking & ROI Analysis
✔ Budget Scaling Techniques
✔ Data-Driven Decision Making
✔ 3 Months Mandatory Practical Internship
✔ Lifetime Placement Assistance
✔ Performance-Based Certification (Minimum 60% Required)

 

 Eligibility

• 12th Pass or Above
• Graduates (Any Stream)
• Digital Marketing Students
• Business Owners
• Freelancers
• Professionals wanting advanced ad skills

Basic understanding of digital marketing is recommended but not mandatory.

 

 Course Curriculum

Module 1: Introduction to Performance Marketing

• What is Performance Marketing
• KPI & Metrics Understanding
• Marketing Funnel Strategy

Module 2: Paid Campaign Strategy

• Campaign Planning
• Audience Segmentation
• Budget Allocation Strategy

Module 3: Conversion Tracking

• Tracking Pixel Concepts
• Conversion Goals Setup
• Event Tracking Basics

Module 4: Paid Media Platforms Overview

• Search Campaign Strategy
• Display Campaign Strategy
• Social Media Ad Strategy

Module 5: Funnel & Landing Page Basics

• Conversion Funnel Structure
• Landing Page Optimization
• Call-to-Action Strategy

Module 6: Budget Optimization & Scaling

• Bidding Strategies
• CPA & ROAS Optimization
• Scaling Winning Campaigns

Module 7: Reporting & Performance Analysis

• Campaign Data Interpretation
• ROI Measurement
• Performance Improvement Strategy

 

Practical Assignments

• Campaign Strategy Blueprint
• Funnel Mapping Exercise
• Budget Planning Task
• Conversion Optimization Simulation
• ROI Performance Report

 

Evaluation Criteria

Students must secure minimum 60% marks in assignments and internal test to receive Certificate of Merit.

This ensures advanced practical competence and serious learning.

 

 3 Months Practical Internship

After successful completion of classroom training, students undergo a 3-Month Practical Internship.

Internship activities include:

• Assisting in campaign planning
• Supporting performance tracking
• Analyzing conversion data
• Optimizing budgets
• Preparing ROI reports
• Participating in strategy discussions

Note:
Internship is unpaid and focused on real-world exposure and advanced skill development.

 

 Placement Assistance (Lifetime Support)

Career Craft Institute provides lifetime placement assistance through its dedicated job portal.

Support includes:

• Access to Institute Job Portal
• Resume Forwarding
• Interview Scheduling
• Mock Interviews
• Career Guidance
• Freelancing & Agency Guidance

Placement assistance is provided. Placement is not guaranteed.

 

 FAQ

Q1. Is this course suitable for beginners?
Basic digital marketing understanding is recommended for better grasp.

Q2. Is internship paid?
No. Internship is unpaid and focused on practical learning.

Q3. Will I receive certificate?
Yes. Certificate of Merit is issued after scoring minimum 60% in assignments and internal test.

Q4. What makes performance marketing different?
It focuses on measurable outcomes like leads, conversions, and ROI.

Q5. Are classes conducted offline?
Classes are conducted in hybrid mode.

 

 Trust & Credibility

Career Craft Institute operates with strong professional foundations and business alignment.

Experienced Faculty

Our trainers bring 40+ years of combined teaching and industry experience, delivering practical and data-driven learning.

Backed by Professional Business Group

The institute is part of a professional ecosystem including:

Prospectpulse Private Limited
(Software Development & Digital Marketing Services | Business Automation Solutions)

This provides exposure to real advertising strategies and live campaign environments.

Government Registered & Compliant

✔ GST Registered
✔ Udyam (MSME) Registered
✔ Transparent & Structured Operations

Performance-Oriented Learning Model

• Small Batch Size (Max 15 Students)
• Practical Assignments
• Internal Evaluation (Minimum 60%)
• Mandatory 3-Month Internship
• Lifetime Placement Assistance

We focus on measurable skills, accountability, and long-term career growth.