📘 Google Ads & Paid Advertising
Duration: 70 Hours | Hybrid Mode | Max 15 Students Per Batch
 Overview
Google Ads & Paid Advertising is one of the most powerful and revenue-driven skills in digital marketing. Businesses invest heavily in paid advertising to generate leads, sales, and brand visibility.
This 70-hour specialized training program focuses on practical implementation of Google Ads campaigns, audience targeting, budgeting, bidding strategies, and performance optimization.
The course prepares students for roles such as:
- PPC Executive
- Google Ads Specialist
- Performance Marketing Executive
- Digital Advertising Executive
- Freelance Ads Consultant
With businesses increasingly relying on paid campaigns for faster results, skilled PPC professionals are in strong demand across industries.
 Key Features
✔ 70 Hours Focused Paid Advertising Training
✔ Hybrid Learning (Offline + Online Support)
✔ Maximum 15 Students Per Batch
✔ Hands-On Campaign Setup Practice
✔ Keyword Research for Paid Campaigns
✔ Budget Planning & Bidding Strategy Training
✔ Real Campaign Structure Understanding
✔ 3 Months Mandatory Practical Internship
✔ Lifetime Placement Assistance
✔ Performance-Based Certification (Minimum 60% Required)
 Eligibility
- 12th Pass or Above
- Graduates (Any Stream)
- Digital Marketing Students
- Business Owners
- Freelancers
- Working Professionals
Basic computer knowledge required. No prior paid advertising experience needed.
 Course Curriculum
Module 1: Introduction to Paid Advertising
- PPC Concepts
- Paid vs Organic Marketing
- Google Ads Ecosystem Overview
Module 2: Google Ads Account Setup
- Account Structure
- Campaign Hierarchy
- Conversion Tracking Basics
Module 3: Search Ads
- Keyword Match Types
- Ad Copy Writing
- Bidding Strategies
- Quality Score Optimization
Module 4: Display Advertising
- Audience Targeting
- Banner Ads Strategy
- Placement Targeting
Module 5: YouTube Advertising
- Video Campaign Setup
- Audience Selection
- Ad Formats
Module 6: Remarketing Strategy
- Retargeting Setup
- Audience Segmentation
- Conversion Optimization
Module 7: Budget Planning & Optimization
- Smart Bidding Strategies
- CPC, CPA & ROAS Understanding
- Campaign Performance Analysis
Module 8: Reporting & Analytics
- Campaign Reports
- Conversion Tracking
- ROI Measurement
Practical Assignments
- Campaign Structure Creation
- Keyword Research Project
- Ad Copy Writing Exercise
- Budget Planning Task
- Campaign Optimization Simulation
- Performance Report Preparation
Evaluation Criteria
Students must secure minimum 60% marks in assignments and internal test to receive Certificate of Merit.
This ensures serious learning and practical capability.
 3 Months Practical Internship
After successful completion of training, students undergo a 3-Month Practical Internship.
During internship, students will:
- Assist in campaign setup
- Monitor ad performance
- Optimize bids & keywords
- Prepare performance reports
- Participate in campaign discussions
- Support live advertising projects
Note:
Internship is unpaid and focused on real-world exposure and hands-on experience.
 Placement Assistance (Lifetime Support)
Career Craft Institute provides lifetime placement assistance through its dedicated job portal.
Support includes:
- Access to Institute Job Portal
- Resume Forwarding
- Interview Scheduling
- Mock Interview Sessions
- Career Guidance
- Freelancing Assistance
Placement assistance is provided. Placement is not guaranteed.
 FAQ
Q1. Do I need prior digital marketing knowledge?
Basic understanding helps, but structured guidance will be provided.
Q2. Is internship paid?
No. Internship is unpaid and focused on skill development.
Q3. Will I get certification?
Yes. Certificate of Merit is issued after scoring minimum 60% in assignments and internal test.
Q4. Is this course practical?
Yes. Strong focus is given to campaign structure, budgeting, and optimization exercises.
Q5. Are classes online or offline?
Classes are conducted in hybrid mode.
 Trust & Credibility
Career Craft Institute is built on professional integrity and industry alignment.
Experienced Faculty
Our trainers bring 40+ years of combined teaching and industry experience, ensuring students receive practical, real-world insights.
Backed by Professional Business Group
The institute is part of a professional ecosystem including:
Prospectpulse Private Limited
(Software Development & Digital Marketing Services | Business Automation Solutions)
This provides exposure to real business campaigns and practical implementation understanding.
Government Registered & Compliant
✔ GST Registered
✔ Udyam (MSME) Registered
✔ Structured & Transparent Operations
Performance-Oriented Learning Model
- Small Batch Size (Max 15 Students)
- Practical Assignments
- Internal Testing System
- Mandatory 3-Month Internship
- Lifetime Placement Assistance
We focus on practical skills, accountability, and long-term career growth.