📘 E-Commerce & Marketplace Marketing

Duration: 60 Hours | Hybrid Mode | Max 15 Students Per Batch

 

 Overview

E-Commerce & Marketplace Marketing is a fast-growing digital domain where businesses sell products through online stores and marketplaces.

This 60-hour structured training program focuses on practical implementation of e-commerce business setup, product listing strategies, marketplace optimization, and online sales growth techniques.

The course prepares students for roles such as:

• E-Commerce Executive
• Marketplace Manager
• Online Store Manager
• Product Listing Specialist
• E-Commerce Marketing Executive

With rapid growth of online shopping platforms, skilled e-commerce professionals are in high demand across industries.

 

 Key Features

✔ 60 Hours Specialized E-Commerce Training
✔ Hybrid Learning (Offline + Online Support)
✔ Maximum 15 Students Per Batch
✔ Online Store Setup Training
✔ Product Listing & Optimization Practice
✔ Marketplace Strategy Understanding
✔ Basic Paid Promotion Exposure
✔ 3 Months Mandatory Practical Internship
✔ Lifetime Placement Assistance
✔ Performance-Based Certification (Minimum 60% Required)

 

 Eligibility

• 12th Pass or Above
• Graduates (Any Stream)
• Business Owners
• Entrepreneurs
• Digital Marketing Students
• Freelancers

Basic computer knowledge required. No prior e-commerce experience needed.

 

 Course Curriculum

Module 1: Introduction to E-Commerce

• E-Commerce Business Models
• B2B vs B2C
• Online Buying Behavior

Module 2: Online Store Basics

• Store Structure
• Product Categories
• Pricing Strategy
• Payment Gateway Overview

Module 3: Marketplace Selling

• Marketplace Account Setup
• Product Listing Guidelines
• Product Description Writing
• Image Optimization

Module 4: Product Optimization

• Keyword Research for Products
• Title & Description Optimization
• Competitive Pricing Strategy

Module 5: Order & Inventory Management

• Order Processing Workflow
• Inventory Management Basics
• Customer Handling Process

Module 6: E-Commerce Marketing Strategy

• Basic Paid Promotions
• Discount Campaign Planning
• Customer Retention Strategy

Module 7: Performance Tracking

• Sales Reports
• Conversion Metrics
• Revenue Analysis

 

Practical Assignments

• Sample Product Listing Project
• Product Description Writing
• Pricing Strategy Exercise
• Marketplace Optimization Task
• Sales Performance Report

 

Evaluation Criteria

Students must secure minimum 60% marks in assignments and internal test to qualify for Certificate of Merit.

This ensures seriousness and practical competence.

 

 3 Months Practical Internship

After classroom training, students undergo a 3-Month Practical Internship.

Internship activities include:

• Assisting in product listing
• Supporting store management
• Optimizing product descriptions
• Monitoring sales performance
• Preparing order reports
• Participating in online campaign coordination

Note:
Internship is unpaid and focused on real-world exposure and skill enhancement.

 

 Placement Assistance (Lifetime Support)

Career Craft Institute provides lifetime placement assistance through its dedicated job portal.

Support includes:

• Access to Institute Job Portal
• Resume Forwarding
• Interview Scheduling
• Mock Interview Sessions
• Career Guidance
• Freelancing Guidance

Placement assistance is provided. Placement is not guaranteed.

 

 FAQ

Q1. Can I start my own online store after this course?
Yes. The course covers store basics and marketplace selling strategies.

Q2. Is internship paid?
No. Internship is unpaid and focused on practical exposure.

Q3. Will I get certificate?
Yes. Certificate of Merit is issued after scoring minimum 60% in assignments and internal test.

Q4. Is technical knowledge required?
No. Step-by-step guidance is provided.

Q5. Are classes offline?
Classes are conducted in hybrid mode.

 

 Trust & Credibility

Career Craft Institute is built on strong professional foundations and industry alignment.

Experienced Faculty

Our trainers bring 40+ years of combined teaching and industry experience, ensuring practical and business-oriented learning.

Backed by Professional Business Group

The institute is part of a professional ecosystem including:

Prospectpulse Private Limited
(Software Development & Digital Marketing Services | Business Automation Solutions)

This provides exposure to real business processes and e-commerce implementation environments.

Government Registered & Compliant

✔ GST Registered
✔ Udyam (MSME) Registered
✔ Structured & Transparent Operations

Performance-Oriented Learning Model

• Small Batch Size (Max 15 Students)
• Practical Assignments
• Internal Testing (Minimum 60%)
• Mandatory 3-Month Internship
• Lifetime Placement Assistance

We focus on skill development, accountability, and long-term career growth.