📘 Digital Marketing Fundamentals
Duration: 100 Hours | Hybrid Mode | Max 15 Students Per Batch
 Overview
Digital Marketing Fundamentals is a structured 100-hour hybrid training program designed to build strong foundation knowledge in online marketing strategies, tools, and execution techniques.
As businesses in Bilaspur and across India rapidly move toward digital platforms, the demand for skilled digital marketing professionals is continuously increasing. This course prepares students to understand and execute core digital marketing activities confidently.
Whether you are a student, job seeker, entrepreneur, or working professional, this program provides practical exposure and structured learning to help you build a strong entry into the digital marketing industry.
 Key Features
✔ Hybrid Learning (Offline Classes + Online Support)
✔ Maximum 15 Students Per Batch (Focused Attention)
✔ 100 Hours Structured Training
✔ Practical Assignments & Live Exercises
✔ Internal Tests for Skill Evaluation
✔ 3 Months Mandatory Practical Internship
✔ Lifetime Placement Assistance via Institute Job Portal
✔ Resume Building & Interview Preparation
✔ Performance-Based Certification (Minimum 60% Required)
✔ Industry-Oriented Teaching Approach
 Eligibility
- 12th Pass or Above
- Graduates (Any Stream)
- Business Owners & Entrepreneurs
- Freelancers
- Housewives
- Working Professionals
Basic computer knowledge is sufficient. No prior digital marketing experience required.
 Course Curriculum
Module 1: Introduction to Digital Marketing
- Digital Marketing Ecosystem
- Online Consumer Behavior
- Marketing Funnel Basics
Module 2: Website & WordPress Basics
- Domain & Hosting Concepts
- Website Structure
- Introduction to WordPress
Module 3: Search Engine Optimization (Overview)
- On-Page SEO Fundamentals
- Off-Page SEO Basics
- Keyword Research Introduction
Module 4: Social Media Marketing (Overview)
- Facebook & Instagram Marketing Basics
- Content Planning
- Engagement Techniques
Module 5: Google Ads Introduction
- PPC Concepts
- Campaign Structure
- Basic Ad Creation
Module 6: Content Marketing
- Blogging Basics
- Content Strategy
- Basic Copywriting Principles
Module 7: Email Marketing
- Email Campaign Fundamentals
- Subscriber Management
Module 8: Google Analytics Basics
- Traffic Analysis
- Understanding Reports
Evaluation Criteria
Students must secure minimum 60% marks in assignments and internal tests to qualify for certification.
This ensures serious learning and practical competence.
 3 Months Practical Internship
After successful completion of classroom training, all students undergo a 3-Month Practical Internship.
During internship, students will:
- Work on live digital projects
- Assist in social media handling
- Participate in SEO implementation
- Support ad campaign activities
- Prepare marketing reports
- Experience real workflow coordination
Note:
Internship is skill-focused and unpaid. The objective is hands-on exposure and industry readiness.
 Placement Assistance (Lifetime Support)
Career Craft Institute provides lifetime placement assistance through its dedicated job portal system.
Support includes:
- Access to Institute Job Portal
- Resume Forwarding to Companies
- Interview Scheduling Assistance
- Mock Interviews
- Career Guidance
- Freelancing Guidance
Placement assistance is provided; however, job placement is not guaranteed.
 FAQ
Q1. Is internship paid?
No. Internship is unpaid and focused on skill development and practical exposure.
Q2. Is placement guaranteed?
We provide lifetime placement assistance but do not guarantee placement.
Q3. When will I receive certificate?
Certificate of Merit is issued only after scoring minimum 60% in assignments and internal test.
Q4. Are classes fully offline?
Classes are conducted in hybrid mode (Offline + Online Support).
Q5. What is batch size?
Maximum 15 students per batch for better interaction.
 Trust & Credibility
Career Craft Institute operates with strong professional foundations and industry alignment.
Experienced Faculty
Our trainers bring 40+ years of combined teaching and industry experience, delivering practical, market-relevant knowledge beyond textbook learning.
Backed by Professional Business Group
The institute is part of a professional ecosystem including:
Prospectpulse Private Limited
(Software Development & Digital Marketing Services | Business Automation Solutions)
This connection allows exposure to real business environments and practical implementation insights.
Government Registered & Compliant
✔ GST Registered
✔ Udyam (MSME) Registered
✔ Structured & Transparent Operations
Performance-Oriented Learning
- Small Batch Size (Max 15 Students)
- Structured Curriculum
- Internal Evaluation System
- Mandatory 3-Month Internship
- Lifetime Placement Assistance
We focus on competence, discipline, and long-term career growth.