📘 Google Analytics & Data Insights

Duration: 50 Hours | Hybrid Mode | Max 15 Students Per Batch

 

 Overview

Data is the backbone of digital decision-making. Google Analytics & Data Insights training focuses on understanding website performance, user behavior, conversion tracking, and actionable reporting.

This 50-hour structured program trains students to interpret data, track marketing effectiveness, and generate meaningful insights for business growth.

The course prepares students for roles such as:

• Web Analytics Executive
• Digital Marketing Analyst
• Data Insights Executive
• Reporting Specialist
• Marketing Performance Analyst

With businesses increasingly relying on measurable performance metrics, data-driven professionals are highly valuable across industries.

 

 Key Features

✔ 50 Hours Structured Analytics Training
✔ Hybrid Learning (Offline + Online Support)
✔ Maximum 15 Students Per Batch
✔ Website Tracking & Goal Setup
✔ User Behavior Analysis
✔ Conversion Tracking Concepts
✔ Reporting & Dashboard Basics
✔ 3 Months Mandatory Practical Internship
✔ Lifetime Placement Assistance
✔ Performance-Based Certification (Minimum 60% Required)

 

 Eligibility

• 12th Pass or Above
• Graduates (Any Stream)
• Digital Marketing Students
• Business Owners
• Professionals seeking analytics skills

Basic computer knowledge required. No prior analytics experience necessary.

 

 Course Curriculum

Module 1: Introduction to Web Analytics

• Importance of Data in Marketing
• Key Metrics & Terminologies
• Understanding KPIs

Module 2: Website Tracking Fundamentals

• Account Setup Basics
• Tracking Code Concept
• Property & View Structure

Module 3: User Behavior Analysis

• Traffic Sources
• Audience Reports
• Behavior Reports
• Engagement Metrics

Module 4: Goal & Conversion Tracking

• Goal Setup Concepts
• Funnel Visualization
• Conversion Rate Analysis

Module 5: Campaign Performance Tracking

• UTM Parameters
• Traffic Attribution Basics
• Campaign ROI Measurement

Module 6: Reporting & Data Interpretation

• Custom Reports
• Dashboard Creation Basics
• Data-Driven Decision Making

Module 7: Data Insights Strategy

• Identifying Growth Opportunities
• Performance Improvement Planning
• Reporting for Management

 

Practical Assignments

• Sample Analytics Setup Simulation
• Traffic Analysis Report
• Conversion Analysis Exercise
• Campaign Tracking Plan
• Data Interpretation Case Study

 

Evaluation Criteria

Students must secure minimum 60% marks in assignments and internal test to qualify for Certificate of Merit.

This ensures seriousness and analytical competence.

 

 3 Months Practical Internship

After classroom training, students undergo a 3-Month Practical Internship.

Internship activities include:

• Assisting in traffic analysis
• Supporting campaign performance reporting
• Preparing data reports
• Analyzing conversion trends
• Identifying optimization opportunities

Note:
Internship is unpaid and focused on real-world exposure and analytical skill development.

 

 Placement Assistance (Lifetime Support)

Career Craft Institute provides lifetime placement assistance through its dedicated job portal.

Support includes:

• Access to Institute Job Portal
• Resume Forwarding
• Interview Scheduling
• Mock Interviews
• Career Guidance
• Freelancing Guidance

Placement assistance is provided. Placement is not guaranteed.

 

 FAQ

Q1. Is coding required for this course?
No. Basic understanding of websites is sufficient.

Q2. Is internship paid?
No. Internship is unpaid and focused on practical learning.

Q3. Will I receive certificate?
Yes. Certificate of Merit is issued after scoring minimum 60% in assignments and internal test.

Q4. Is this course useful for business owners?
Yes. It helps in understanding website performance and marketing ROI.

Q5. Are classes offline?
Classes are conducted in hybrid mode.

 

8️⃣ Trust & Credibility

Career Craft Institute is built on strong professional foundations and real business exposure.

Experienced Faculty

Our trainers bring 40+ years of combined teaching and industry experience, delivering practical and insight-driven training.

Backed by Professional Business Group

The institute is part of a professional ecosystem including:

Prospectpulse Private Limited
(Software Development & Digital Marketing Services | Business Automation Solutions)

This ensures exposure to real analytics implementation and marketing performance environments.

Government Registered & Compliant

✔ GST Registered
✔ Udyam (MSME) Registered
✔ Structured & Transparent Operations

Performance-Oriented Learning Model

• Small Batch Size (Max 15 Students)
• Practical Assignments
• Internal Evaluation (Minimum 60%)
• Mandatory 3-Month Internship
• Lifetime Placement Assistance

We focus on analytical thinking, accountability, and long-term career development.