📘 Email Marketing & Automation

Duration: 40 Hours | Hybrid Mode | Max 15 Students Per Batch

 

 Overview

Email Marketing & Automation is one of the highest ROI digital marketing channels used by businesses to nurture leads, build customer relationships, and drive repeat sales.

This 40-hour structured training program focuses on practical email campaign creation, list management, automation workflows, and performance tracking.

The course prepares students for roles such as:

• Email Marketing Executive
• Marketing Automation Assistant
• CRM Executive
• Digital Marketing Executive
• Freelance Email Campaign Specialist

With businesses increasingly focusing on customer retention and lead nurturing, email marketing professionals are in steady demand.

 

 Key Features

✔ 40 Hours Focused Email Marketing Training
✔ Hybrid Learning (Offline + Online Support)
✔ Maximum 15 Students Per Batch
✔ Campaign Creation & Automation Practice
✔ Lead Nurturing Strategy Training
✔ Email Copywriting Guidance
✔ 3 Months Mandatory Practical Internship
✔ Lifetime Placement Assistance
✔ Resume & Interview Preparation
✔ Performance-Based Certification (Minimum 60% Required)

 

 Eligibility

• 12th Pass or Above
• Graduates (Any Stream)
• Digital Marketing Students
• Business Owners
• Freelancers
• Working Professionals

Basic computer knowledge required. No prior automation experience needed.

 

 Course Curriculum

Module 1: Introduction to Email Marketing

• Importance of Email Marketing
• Types of Email Campaigns
• Customer Lifecycle & Funnels

Module 2: Email Campaign Setup

• Email List Building
• Segmentation Strategy
• Campaign Creation Process

Module 3: Email Copywriting

• Subject Line Writing
• Persuasive Email Structure
• Call-to-Action Techniques

Module 4: Marketing Automation

• Automation Concepts
• Workflow Creation
• Drip Campaign Setup
• Lead Nurturing Strategy

Module 5: Tools & Platform Training

• Email Marketing Platforms Overview
• Campaign Scheduling
• Template Design Basics

Module 6: Analytics & Optimization

• Open Rate & CTR Analysis
• A/B Testing Basics
• Campaign Improvement Strategy

 

Practical Assignments

• Email Campaign Creation
• Automation Workflow Setup
• Subject Line Testing Exercise
• Lead Segmentation Task
• Performance Analysis Report

 

Evaluation Criteria

Students must secure minimum 60% marks in assignments and internal test to receive Certificate of Merit.

This ensures seriousness and practical competence.

 

 3 Months Practical Internship

After successful completion of classroom training, students undergo a 3-Month Practical Internship.

During internship, students will:

• Assist in email campaign setup
• Manage subscriber lists
• Create automation workflows
• Monitor campaign performance
• Prepare analytics reports
• Participate in digital marketing coordination

Note:
Internship is unpaid and focused on real-world exposure and hands-on skill development.

 

 Placement Assistance (Lifetime Support)

Career Craft Institute provides lifetime placement assistance through its dedicated job portal.

Support includes:

• Access to Institute Job Portal
• Resume Forwarding
• Interview Scheduling
• Mock Interviews
• Career Guidance
• Freelancing Support

Placement assistance is provided. Placement is not guaranteed.

 

 FAQ

Q1. Is email marketing still relevant today?
Yes. Email marketing remains one of the highest ROI digital channels globally.

Q2. Is internship paid?
No. Internship is unpaid and focused on practical exposure.

Q3. Will I get certificate?
Yes. Certificate of Merit is issued after scoring minimum 60% in assignments and internal test.

Q4. Do I need technical skills?
No. Structured training covers tools and workflows step-by-step.

Q5. Are classes online or offline?
Classes are conducted in hybrid mode.

 

 Trust & Credibility

Career Craft Institute operates with strong professional foundations and industry alignment.

Experienced Faculty

Our trainers bring 40+ years of combined teaching and industry experience, ensuring practical and real-world learning.

Backed by Professional Business Group

The institute is part of a professional ecosystem including:

Prospectpulse Private Limited
(Software Development & Digital Marketing Services | Business Automation Solutions)

This enables exposure to real campaign environments and business automation practices.

Government Registered & Compliant

✔ GST Registered
✔ Udyam (MSME) Registered
✔ Structured & Transparent Operations

Performance-Oriented Learning Model

• Small Batch Size (Max 15 Students)
• Practical Assignments
• Internal Testing (Minimum 60%)
• Mandatory 3-Month Internship
• Lifetime Placement Assistance

We focus on skill development, accountability, and long-term career growth.