📘 Social Media Marketing (SMM)

Duration: 80 Hours | Hybrid Mode | Max 15 Students Per Batch

 

 Overview

Social Media Marketing (SMM) is one of the fastest-growing career opportunities in digital marketing. Businesses today depend heavily on platforms like Facebook, Instagram, and LinkedIn to build brand awareness, generate leads, and increase sales.

This 80-hour structured training program focuses on practical implementation of social media strategies, content planning, audience targeting, and campaign execution.

The course prepares students for roles such as:

• Social Media Executive
• Social Media Manager
• Content Strategist
• Digital Marketing Executive
• Freelance Social Media Consultant

With increasing demand from startups, local businesses, and service providers in Bilaspur and across India, skilled social media professionals are highly valued.

 

 Key Features

✔ 80 Hours Specialized SMM Training
✔ Hybrid Learning (Offline + Online Support)
✔ Maximum 15 Students Per Batch
✔ Practical Content Creation Exercises
✔ Campaign Planning & Execution Training
✔ Paid & Organic Strategy Exposure
✔ 3 Months Mandatory Practical Internship
✔ Lifetime Placement Assistance
✔ Resume & Interview Preparation
✔ Performance-Based Certification (Minimum 60% Required)

 

 Eligibility

• 12th Pass or Above
• Graduates (Any Stream)
• Digital Marketing Students
• Business Owners
• Influencers & Content Creators
• Freelancers

Basic computer knowledge required. No prior marketing experience needed.

 

 Course Curriculum

Module 1: Introduction to Social Media Marketing

• Role of Social Media in Business
• Platform Selection Strategy
• Audience Targeting Basics

Module 2: Facebook Marketing

• Facebook Business Manager
• Page Setup & Optimization
• Content Strategy
• Engagement Techniques

Module 3: Instagram Marketing

• Profile Optimization
• Reels & Content Planning
• Hashtag Strategy
• Growth Techniques

Module 4: LinkedIn Marketing

• LinkedIn Profile Optimization
• B2B Marketing Strategy
• Lead Generation Basics

Module 5: Social Media Content Strategy

• Content Calendar Creation
• Visual Content Planning
• Brand Positioning
• Storytelling Techniques

Module 6: Paid Social Media Advertising (Introduction)

• Campaign Structure
• Ad Objectives
• Audience Targeting
• Budget Planning

Module 7: Analytics & Reporting

• Engagement Metrics
• Insights Analysis
• Performance Tracking
• Report Preparation

 

Practical Assignments

• Social Media Content Calendar Project
• Page Optimization Exercise
• Audience Research Task
• Campaign Planning Project
• Performance Analysis Report

 

Evaluation Criteria

Students must secure minimum 60% marks in assignments and internal test to qualify for Certificate of Merit.

This ensures serious learning and practical competence.

 

 3 Months Practical Internship

After completing classroom training, students undergo a 3-Month Practical Internship.

Internship activities include:

• Managing social media pages
• Assisting in content planning
• Executing post schedules
• Supporting ad campaign setup
• Preparing engagement reports
• Participating in team discussions

Note:
Internship is unpaid and focused on real-world exposure and skill development.

 

 Placement Assistance (Lifetime Support)

Career Craft Institute provides lifetime placement assistance through its dedicated job portal.

Support includes:

• Access to Institute Job Portal
• Resume Forwarding
• Interview Scheduling
• Mock Interviews
• Career Guidance
• Freelancing Guidance

Placement assistance is provided. Placement is not guaranteed.

 

 FAQ

Q1. Do I need creative skills to join this course?
Basic creativity helps, but structured training will guide you step-by-step.

Q2. Is internship paid?
No. Internship is unpaid and focused on practical learning.

Q3. Will I receive certificate?
Yes. Certificate of Merit is issued after scoring minimum 60% in assignments and internal test.

Q4. What platforms are covered?
Facebook, Instagram, and LinkedIn are covered in this program.

Q5. Are classes offline?
Classes are conducted in hybrid mode (Offline + Online Support).

 

 Trust & Credibility

Career Craft Institute operates with strong professional foundations and industry alignment.

Experienced Faculty

Our trainers bring 40+ years of combined teaching and industry experience, delivering practical and industry-relevant knowledge.

Backed by Professional Business Group

The institute is part of a professional ecosystem including:

Prospectpulse Private Limited
(Software Development & Digital Marketing Services | Business Automation Solutions)

This ensures exposure to real business practices and live implementation insights.

Government Registered & Compliant

✔ GST Registered
✔ Udyam (MSME) Registered
✔ Transparent & Structured Operations

Performance-Oriented Learning System

• Small Batch Size (Max 15 Students)
• Practical Assignments
• Internal Evaluation (Minimum 60%)
• Mandatory 3-Month Internship
• Lifetime Placement Assistance

We focus on skill development, discipline, and long-term career growth.