📘 Search Engine Optimisation (SEO)
Duration: 90 Hours | Hybrid Mode | Max 15 Students Per Batch
 Overview
Search Engine Optimisation (SEO) is the process of improving website visibility in search engines to generate organic traffic.
This 90-hour structured training program focuses on practical SEO strategies including keyword research, on-page optimisation, off-page techniques, and technical SEO fundamentals.
The course prepares students for roles such as:
- SEO Executive
- SEO Analyst
- Digital Marketing Executive
- Website Optimization Specialist
- Organic Growth Executive
SEO remains one of the most in-demand skills in digital marketing due to its long-term traffic and business growth potential.
 Key Features
✔ 80 Hours Structured SEO Training
✔ Hybrid Learning Model
✔ Maximum 15 Students Per Batch
✔ Keyword Research & Ranking Strategy
✔ On-Page & Off-Page Techniques
✔ Technical SEO Basics
✔ SEO Audit Training
✔ 3 Months Mandatory Practical Internship
✔ Lifetime Placement Assistance
✔ Certificate of Merit (Minimum 60% Required)
 Eligibility
- 12th Pass or Above
- Graduates (Any Stream)
- Business Owners
- Freelancers
- Website Owners
Basic computer knowledge required.
 Course Curriculum
Module 1: Introduction to SEO
- Search Engine Basics
- SEO Types
- Ranking Factors
Module 2: Keyword Research
- Keyword Intent
- Competition Analysis
- Keyword Planning
Module 3: On-Page SEO
- Meta Tags
- Content Optimization
- URL Structure
- Internal Linking
Module 4: Technical SEO
- Website Speed Basics
- Mobile Optimization
- Sitemap & Indexing
Module 5: Off-Page SEO
- Link Building Concepts
- Local Citations
- Authority Building
Module 6: SEO Audit & Reporting
- Site Analysis
- Competitor Audit
- Performance Reporting
 3 Months Practical Internship
After successful completion of classroom training, students undergo a 3-Month Practical Internship.
Internship activities include:
- Assisting in keyword research
- Supporting on-page optimization
- Basic off-page activity participation
- SEO audit assistance
- Preparing ranking & traffic reports
- Competitor analysis support
Note: Internship is unpaid and focused on real-world exposure and practical implementation.
 Placement Assistance (Lifetime Support)
Career Craft Institute provides lifetime placement assistance through its dedicated job portal.
Support includes:
- Resume building assistance
- SEO profile preparation
- Interview scheduling
- Mock interviews
- Job portal lifetime access
- Freelancing guidance
Placement assistance is provided. Placement is not guaranteed.
 FAQ (SEO)
Q1. Is SEO still relevant in 2026?
Yes. Organic traffic remains one of the most sustainable and cost-effective marketing channels.
Q2. How long does it take to see SEO results?
SEO results typically take 3–6 months depending on competition and implementation quality.
Q3. Do I need coding knowledge?
No advanced coding required. Basic understanding of websites is helpful.
Q4. Can I work as a freelancer after this course?
Yes. Many businesses require SEO services regularly.
Q5. Will we work on live projects?
During internship, practical exposure will be provided.
 Trust & Credibility
- 40+ Years Combined Faculty Experience
- Part of Professional Business Ecosystem including Prospectpulse Private Limited
- GST Registered
- Udyam (MSME) Registered
- Hybrid Learning Model
- Small Batch Size (Max 15)
- 60% Mandatory Certification Rule
- Structured Internship Program